The brief for this identity was to be subtle, professional and to appeal to people who know how 3D files work. The ‘exploding’ box is a familiar sight to anyone working with 3D software, the colour scheme was developed from playing around with the palettes you are presented with by the various 3D programmes on the market. Calming blue tied with sophisticated greys work well to convey how this business is run; logically, no fuss, no mess.