Problem solving for premium design solutions. Senior Creative.
Darragh has a passion for designing bespoke retreats combining Rapid Transformational Therapy, Bio-Energy healing, and Tibetan meditation with mindful movement practices in stunning locations around Ireland.
His identity very much had to portray a sense of balance, compassion, trust and a feeling of being grounded.
I sourced the wonderfully talented Aine McDermott for the photography on this project, her art direction on colours/textures to wear and Darragh’s vision of what settings he wanted to include reinforced the brand/identity created.
Through a combination of earthy tones with more muted pastel earth tones and a delicate yet strong typeface the logo evoked a balance of sensitivity yet worldly trust, which has helped him come across the right way to his target audience.
Creative Director, Identity Designer. Gillian Connor Design